Look Deeper to Gain Understanding
Effective Research Services
Incorporate the Human Experience.
A type of qualitative research which helps clients to understand consumer’s mind-sets thoroughly. With an experienced moderator, respondents hidden viewpoints can be understood from debates among these respondents which is difficult to get from quantitative research studies. We have a build up a large panel of respondents with different demographics including age, gender, occupation, household monthly income, etc. and experienced moderators conducting FGD in different fields.
As active participants, client can see their business through the eyes of customer on a regular, consistent basis to ensure the high levels of customer service standards are continually met. Our state of the art technology allows us to provide our clients with digital verification and pictures uploaded to the report for more detailed information.
Focused Group Discussion
Research technique that involves conducting intensive individual interviews with a small number of respondents to explore their perspectives on a particular idea, program, or situation. We have a build up a large
panel of respondents with different demographics including age, gender, occupation, household monthly income, etc. and experienced moderators conducting these interviews.
Central Location Testing (CLT)
Whether it is recruiting for and running taste testing, package or product testing, or TV commercial sessions, our team can provide guidance and support at every stage of the development process. We have conducted CLTs for many market research agencies and end-clients.