Fair Research collects and stores the data from answers to the questionnaire of every person who completes the survey successfully. This information cannot, in and of itself, be used to identify individual respondents by name and/or address.
Other types of information collected
As with most other websites, we collect and use the data contained in log files. The information in the log files include your IP address, your ISP, the browser you used to visit our member websites, the time you visited one of our member websites and which pages you visited in our member websites.
Where and how is data from the questionnaires, etc. stored?
The Fair Research systems are designed and built with data protection as one of the key considerations. Our data is stored by leading third-party database providers and cannot be accessed by any other person or system. Moreover, Fair Research employees access the data to provide services for clients or for system-development purposes. Every Fair Research employee has been suitably briefed on what constitutes the acceptable treatment of data.
How do we use the information provided in the survey?
Fair Research is a market research company, and the data is used only for Market Research purposes. Fair Research adheres to the strict ESOMAR code which, among other things, means that Fair Research does not target banner-ads or other commercial messages to users.
Each respondent will be invited to participate in an opinions-panel where, from time to time, members will be invited to participate in surveys for example about what movies they like to see, attitudes toward the global financial crisis or their feelings toward immigration issues. They may also be asked to share their opinion in news-polls about a wide range of the most important current affairs.
The opinions-panels can be operated by subsidiaries of Fair Research or panels operated by third parties. However, we only cooperate with market research companies that explicitly adhere to the ESOMAR code of conduct, which in essence means no ads solicited. In case the panel is operated by a subsidiary of Fair Research, the background data are used to target surveys to specific age-groups, or the like.
Sharing of information
Fair Research will not share the data provided by respondents with companies or individuals outside of Fair Research except under the following circumstances:
You have given your permission by accepting to become a member of a third party opinion-panel. In this case, we will transfer the background data you have provided in the survey to the company in question.
We may transfer information to subsidiaries or trusted cooperation partners or individuals hired to handle data for Fair Research.
If sharing of data is in (our best judgment) deemed necessary to comply with relevant laws and law Enforcement. Fair Research cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We disclose information and log data to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of Fair Research or a third party, to protect the safety of the public or any person, or to prevent or stop any activity we may consider to be, or pose a risk of being, illegal or legally actionable